Crowfall
"Each server in Crowfall has a different map and rules. You need to join a faction guild or noble house to fight for the control of land. After a period of time, winter approaches and the world dies, and you start all over again in a new server"
This is not what they advertised as "persistent world", because persistent world shouldn't work like that. Scaling like this is easy and the experience is still divided.
Updated less than a minute ago